No word on when the adapted film will be premiered or who will lend their voice over talents to the project. Haitian Jack: Photo by Matt Winkelmeyer/Getty Images for Critics Choice Association. As such, our content is blocked by ad blockers. The last Uncle Drew commercial was before the season started, and he’s got a new one just released with former Golden State Warriors’ guard Baron Davis. I’m such a different man today than I was back then. As the he gears up for the new film Uncle Drew, Pepsi tapped the Boston Celtics player to embody the character in an hilarious ad. "Uncle Drew" (2018) In a beloved 2012 commercial, NBA star Kyrie Irving surprised the crowd at a New Jersey pick-up game disguised as the elderly Uncle Drew. The ads where Kyrie Irving played a fictional character called "Uncle Drew". It was fun to sort of relive my past, but the best part was really seeing my evolution. With "Uncle Drew" the movie releasing later this month, Pepsi and Boston Celtics All-Star guard Kyrie Irving have teamed up once again on an all new commercial … Trick Trick: Pepsi seems to be truly living in the future. Irving plays an old man that goes around and plays in different pick-up basketball games in various areas. Uncle Drew started off as a character who schooled the newbies in the game in 2012 that featured special guests and NBA talent of the past and present. Thank you for being a part of my journey. Lupita Nyong'o's children's book, Sulwe, will be turned into an animated musical film, Netflix and the award-winning actress revealed. The untitled feature film "follows the story of the influential artist, king of funk, and fashion icon Sly Stone, a musician who was breaking all the rules at a time when doing so was extremely challenging, even dangerous. Hailing from hardcore locations all over the map, California's Eugene "Big U" Henley, Queens, New York siblings James "Bimmy" Antney and Deb Antney, Detroit's Trick Trick and Brooklyn's infamous Haitian Jack, represent the mind and the muscle of the rap world's background boss section, where the real money and moves are made. Kyrie Irving's crossover to comedy is amiable enough to score with basketball fans, but Uncle Drew is held back by formulaic plotting and too much product placement. Uncle Drew PepsiMax advertisements. Uncle Drew is back. Believe Conrad was the … I’m truly grateful I’m here to tell any part of my story. Lupita Nyong'o attends the 25th Annual Critics' Choice Awards at Barker Hangar on January 12, 2020 in Santa Monica, California. The General says it can offer low cost car insurance to almost in any driver, including the reckless drivers seen in the movie "Uncle Drew." Everybody that was on there, [producers] Oby, Rashidi and everyone else were very polite to everyone and we got everything we asked for. azcentral sports. Derik Murray and Brian Gersh of Network Entertainment will serve as producers with Zarah Zohlman and Shawn Gee as producing partners. We all lived it. I am thrilled that the book is being adapted into an animated musical that we hope inspires children all around the world to celebrate their uniqueness.”. Kyrie Irving's commercial character, Uncle Drew (far left), is coming to a theater near you after Pepsi announced it is producing a full-length feature film starring the character. Like most, I went through some things. “It is very humbling to see what this character has turned into and I’m excited to share what is next.”. "....it’s a black musician’s blueprint....to be given the honor to explore his history and legacy is beyond a dream for me.”, “Sly’s influence on popular music and culture as a whole is immeasurable, and what his career represents is a parable that transcends time and place,” expressed Amit Dey, Head of MRC Non-Fiction. We lost a lot of friends to death and prison. Uncle Drew, which will be released nationwide on Lionsgate’s Summit Entertainment label, is also produced by Temple Hill in association with Pepsi Productions. Irving dressed up as an old man named “Uncle Drew” for a Pepsi Max commercial in which he went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named “Kevin.” When Kevin’s Uncle Drew came into the game, something awesome happened. I rarely saw anyone who looked like me in the aspirational pages of books and magazines, or even on TV. Irving expanded on the process of Uncle Drew. I always knew how to get myself to the top and that’s exactly what I did. They are going to get a good account of what went on in the 70s and 80s.". "[Taping the series was] weird as f---!! The first advertisement was conceived as being in the form of a short film rather than an explicit commercial. Uncle Drew is back. I’ve shed pounds, even inches. After last week's two-episode debut (Feb. 12th) of a six-episode season, we have the cast member's thoughts on what it was like taping the show and why they participated in the series. [I did the show because] I like when they started to say, 'Let’s dig back into the past,' because that’s what my life is all about, the past. The Debra Antney way! "By doing the show, it was very therapeutic. iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. The ad is by the Creators League and Farm League, whose executive creative director, Marc Gilbar, was formerly with Davie Brown Entertainment, which … June 5, 2018 - 4:24 pm The 30-second video starts off with Irving in what appears to be ‘70s basketball garb completed with a full afro. Throwback: Uncle Drew, Wes To Square Off Tonight You're all familiar with the Uncle Drew saga, so I'm not going to go in depth here on that. Throughout the commercial decades of style and music flip and morph, until we get to Uncle Drew, Irving’s elderly alter ego. Sierra Brown. Description Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named "Kevin." It brought up so many memories going back to the house I grew up in, remembering those special moments with family. Shaquille O’Neal, Chris Webber, Reggie Miller, Nate Robinson and Lisa Leslie also star in the movie. When you have a crew like that, it makes it really easy for you to work with it. Three years ago, the soda-maker co-produced “Uncle Drew,” a comedy starring NBA star Kyrie Irving as the title character from his Pepsi … Being Debra Antney was not always glitter or gold. Behind the scenes at Pepsi's Uncle Drew commercial Gallery. Sulwe is a mirror for dark-skinned children to see themselves, a window for those who may not be familiar with colorism, to have understanding and empathy, and an invitation for all who feel different and unseen to recognize their innate beauty and value. By using iSpot.tv, you accept our, Lucasfilm Star Wars: Episode VII: The Force Awakens, Universal Pictures The Secret Life of Pets. Pepsi released a new "Uncle Drew" commercial, honoring Kyrie Irving for winning an NBA title. "I loved filming this show. Dax and Drew go on a road trip to wrangle up Drew’s old basketball team to prove age ain’t nothin’ but a number when it comes to balling. Five-time NBA all-star Kyrie Irving tapped into this fun when he constructed the slam-dunking septuagenarian Uncle Drew, writing and directing some commercial shorts based on the character for a zero-calorie soda. Pepsi seems to be truly living in the future. In 2012, PepsiCo embarked on an internet-based advertising campaign for Pepsi Max with the character "Uncle Drew" played by Kyrie Irving. Watch Lupita read her New York Times bestselling book in a past episode of Netflix Jr series, Bookmarks: Celebrating Black Voices!, hosted and executive produced by teen activist Marley Dias. ", A post shared by : @officialdebraantney (@debra4mizay), Big U: Because, I’m not used to that type of attention. Uncle Drew returns for new Pepsi commercial. So I didn’t mind teaming up with him and everybody else, Deb and Trick Trick, Bimmy. I’m very private, but oddly enough, it was somewhat... refreshing! Uncle Drew centers around a Harlem street baller Dax (Howery) who enters into a basketball tournament and convinces basketball legend "Uncle Drew" to join him for a chance to win the cash prize. Sulwe's healing story entertains children of all backgrounds. The film's official title and release date has not been announced. The General TV Spot, 'Insured' Featuring Shaquille O'Neal, The General TV Spot, 'Fast Quote' Featuring Shaquille O'Neal, Pepsi Super Bowl 2018 TV Spot, 'This Is the Pepsi' Song by Kesha, Icy Hot Lidocaine TV Spot, 'Bicycles' Featuring Shaquille O'Neal, Icy Hot Smart Relief TV Spot, 'Turn Off Pain' Featuring Shaquille O'Neal, The General TV Spot, 'Woods' Featuring Shaquille O'Neal, Craig Robinson, The General TV Spot, 'Bad Driving Record', The General TV Spot, 'Flying into Low Savings', The General TV Spot, 'On the Beach With the General', The General TV Spot, 'Hold On to Your Biscuits'. Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" (via Pepsi) This is one of the best hoop mixtapes I've ever seen. When his Uncle Drew came into the game, some magical things happened. All rights reserved. However, Nyong'o will serve as producer of the melodic adaptation. Uncle Drew is a fictional character played by Kyire Irving for a number of Pepsi commercials. ", “It goes beyond saying that Sly’s creative legacy is in my DNA," said Questlove in a press release. “Uncle Drew” hits theaters this month, on June 29. Once verified, the information you provide will be displayed on our site. Published in October 2019 by Simon & Schuster, Sulwe (illustrated by Vashtie Harrison) explores growing up in a world that favors lighter skin through its main character whose name is the book's title. by The creativity behind the character of Uncle Drew, played by Cavs All-Star PG Kyrie Irving, on the Pepsi commercials is spectacular. The commercials have now been made into a movie with many NBA players co-starring Kyrie Irving. I think we did it because we all knew where hip-hop came from because we lived it. He quickly became a fan favorite, leading to a feature film starring Tiffany Haddish, Lil Rel Howery and Nick Kroll. The General TV Commercial, 'Uncle Drew: Everything To Prove' The General says it can offer low cost car insurance to almost in any driver, including the reckless drivers seen in the movie "Uncle Drew." VIBE is a registered trademark of Vibe Media, LLC. Please consider disabling your ad blocker on this site to ensure the best user experience. I think we have a great cast and I’m proud to be a part of it. We wasn’t just some people who just popped up out of nowhere and started blogging about it. I don't know how staged they were or if especially the first one people actually knew that under all that (really well done) makeup, was one of the best ballers - Kyrie. The Roots' own Ahmir “Questlove” Thompson will be directing a documentary about the life of Sly Stone, founding member of legendary funk band, Sly and the Family Stone. I was defiantly a product of my environment, it made me who I am today! I did it because for the first time, I knew I could be in full control of my own story, especially since I’m an Executive Producer on the series.". Submissions should come only from actors, their parent/legal guardian or casting agency. "Taping the series, to me, was definitely a great experience. The pressure of explosive mainstream pop success and the responsibility of representing Black America forced him to walk the fine line of impossible expectations. View Comments. The first "Uncle Drew" commercial featured Kyrie Irving dressed as an old man and dominating in a pick-up game of basketball; the second commercial added Minnesota Timberwolves star Kevin Love; and the third, released on Monday, featured Robinson and WNBA forward Maya Moore playing in Chicago's Seward Park. Uncle Drew‘s origins are in a series of Pepsi Max commercials that began in 2012 with NBA star Kyrie Irving in the title role, an old man who’s a streetball legend. The fact that Big U came up with it and hit me up with it is another reason because I respect what he is doing out there with the kids and his foundation. Drew finds out Walt is town, and they head to a local outdoor basketball court — the commercial was shot in Miami — for a showdown between Walt and Uncle Drew in a game of HORSE. Uncle Drew Chapter 5. Last week, reports came out that Kyrie Irving was going to star in an Uncle Drew film. Andrew Joseph. “The story of Sulwe is one that is very close to my heart,” said the Black Panther actress in a statement. Remember, these storied behind the scenes executives are normally in the background, but are now telling their important stories that weave their importance in the industry that shapes the world...hip-hop.“A true dime is steel-heavier than a dollar.” Watch Hip-Hop Uncovered Fridays at 10 pm ET on FX. “Creating the Uncle Drew character with Pepsi and being a part of the creative process has been an incredible experience,” Irving said in a press release. Check out the Pepsi ad up top and the trailer below. The General invites you to get an auto insurance quote and see "Uncle Drew" when it hits theaters June 29, 2018. It was a long journey for me to arrive at self-love. Taping was like me living my past all over again and we show[ed] the world how we really lived and the things we went through.". “Growing up, I was uncomfortable in my dark skin. In this Chapter, Uncle Drew seeks out an old friend to help school the Youngbloods on the court. The show allowed me to showcase my truth the way it needed to be told. The General invites you to get an auto insurance quote and see "Uncle Drew" when it hits theaters June 29, 2018. I’ve opened up and let you get a glance of what is in my Pandora’s box. On Monday, Pepsi Max released the third installment in its series of commercials starring Kyrie Irving in old man makeup. Award-winning actor and rapper Common will serve as an executive producer via his Star Child Productions along with Derek Dudley and Shelby Stone via ID8 Multimedia. The project will mark the four-time Grammy Award-winning artist's second directorial project (see his Sundance award-winning Summer of Soul) by way of his Two One Five Entertainment production company. iSpot measures impressions and the performance of TV ads. We watched the deaths, we watched the lifetime prison sentences. This site uses cookies to provide you with a great user experience. January 16, 2016 - by HoopsHype… Rarely do the strong survive long enough to tell their story in their own words, so bear witness to some of the most notorious deal makers and street shakers in FX's new docu-series Hip-Hop Uncovered. "Well, I choose to do the series because I was told who was involved from the cast to an all-Black production. Like a “Jackass” skit … Well, reigning NBA Rookie of the Year Kyrie Irving, that is. Earlier today in partnership with BET Digital and Sony Music's “This Is Black” Black History Month campaign, an animated music video for the group's 1968 hit single, "Everyday People." We were there. © 2021 Vibe Media, LLC. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. I feel good that the world will get to see the person I’ve become. Now get ready for my book Unmanageable Me. Revisit the classic song down below. The story of how Celtics point guard Kyrie Irving’s graying, trash-talking, basketball-playing character “Uncle Drew” went from a pipe dream to a … She learns how to embrace her dark skin complexion (the color of midnight) and beauty from within. Behind the scenes at Pepsi's Uncle Drew commercial. The original “Uncle Drew” commercial featured an elderly man, played by Irving in prosthetics, watching his nephew playing basketball. Throughout the commercial decades of style and music flip and morph, until we get to Uncle Drew, Irving’s elderly alter ego. Drew is an old man disguising his basketball skills, playing in pickup games. On Tuesday afternoon, Irving posted a video of himself with different haircuts in a new promotional video for the Uncle Drew film. There’s a special goof to seeing professional athletes act, like unmistakable cameos without any stress over quality line-reading. Read … “Questlove’s vision, sensitivity and reverence brings the urgency that Sly’s story and music deserve, and we’re excited to be working with him to bring Sly’s story to life.”. Screenwriter Jay Longino spoke on having Irving play the movie character. Irving gets back into his old man garb before the release of the comedy, Uncle Drew. Pepsi Max released Chapter 2 (h/t BuzzFeed) in the Uncle Drew saga, and it features the NBA talents of Kyrie Irving just like the first time around. The “Uncle Drew” story begins in 2011, when Mr. Irving, then a 19-year-old newcomer to the N.B.A., agreed to appear in a Super Bowl promotion for Pepsi. Kyrie Irving is balling on the court and apparently on screen too. Photos by Kevin Mazur/Getty Images and Gilles Petard/Redferns. Deb Antney: Thoughts and Comments with Reflections on in-class discussions In my opinion, this commercial was an excellent example of building an emotional …
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