Hear Principal Analyst Mary Shea explain how AI and automation will help B2B sellers forge more meaningful connections with buyers. Leave it to a college-dropout-turned-science-fiction-author to come up with the idea for credit cards. Just a decade later, in 1971, art student and inventor Charles Prior Hall secured a patent for the thing. The jetpacks weren't spot-on. Sure, we haven't quite cured "all" diseases just yet, but organ transplants have made some deadly diseases less deadly. No, it wasn't Al Gore who invented the internet. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Success will depend on firms’ ability and willingness to harness disruption to drive meaningful change. Live smarter, look better,â and live your life to the absolute fullest. Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021. Hey, science fictions fans -- some of your nerdiest dreams may be coming true. B2C marketing in 2021 will take a decided turn toward retention and localization. We use cookies to enable website functionality and to tailor content to your interests. Mike Lee, a die-hard Cubs fan and student at Mission Viejo High School, was so confident that he knew when the Cubs would win that he included it under his senior photo in the school's 1993 class yearbook. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing. Firms have gotten better at acting on customer insights. It's a utopian vision of the future, though many credit card owners may disagree with that whole "whatever he desires whenever he desires it" partâespecially after last month's bill! The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. (The Apollo 11 mission launched from the Kennedy Space Center, in nearby Orlando. How could a 19th-century Russian prince possibly have predicted the age of blogging? Busting some common grade school myths we still think are true. Naveen. The sky is falling! The Many Futuristic Predictions of H.G. The concept was first introduced in Edward Bellamy's 1888 novel, Looking Backward, and as one character explains it, each person is given a physical punch card "with which he procures at the public storehouses, found in every community, whatever he desires whenever he desires it. It will be the greatest disappointment of my life if I don't go out with Halley's comet." John Elfreth Watkins was an engineer who was pretty sure he knew where the world was heading, and he shared his thoughts with Ladies Home Journal in 1900. In the society of Bradbury's book, they're obsessed with entertainment and need to be constantly distracted by mass media. In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. ", Turns out, he was pretty darn close: World War II officially began exactly 20 years and 68 days later. Read an overview of our 2021 B2B sales predictions. Moving forward a few more years, I believe founders tend to make some of the best ‘futurists’ out there. Forrester VP, Research Director Ashutosh Sharma discusses 2021 Predictions for the Asia Pacific region. To be fair, a lot of fiction imagined what it might be like if human beings were capable of flying to the moon. Wells That Came True Born 150 years ago, H.G. According to Winston Churchill, when Foch learned of the Peace Treaty of Versailles, he was deeply displeased that Germany would be left largely intact and remarked to Churchill, "This is not peace. There's not much in Ray Bradbury's 1953 dystopian novel Fahrenheit 541 that we wanted to come true someday, but there's one detail that we're glad became a reality. Find out what Forrester predicts for the automation market in 2021. Perhaps the best example came from BBC Africa Eye’s investigation into the killing of women and children in Cameroon. Yep, sounds like blogging! Almost all of his predictions have come true, including his belief that one day science would be able to cure all diseases "by transplantation.". The fact that he made this prediction in 1660, when the medical world knew so little about how internal organs actually worked, is kind of incredible. Sure, the general premise was kind of sillyâa giant cannon fired a manned projectile into spaceâbut he wrote about the weightlessness that astronauts experienced, something an author in the mid-19th century would have no way of knowing. The first atom bomb was dropped on Hiroshima, Japan, on August 6, 1945. ", The first major organ transplant happened in 1954, but chemist Robert Boyle had already predicted its arrival more than 300 years earlier. "Have you ever crossed the country⦠without stopping for directions?" It’s that time again now. "Some strange thing came over me," Guinness recalled. Kings and queens, chieftains and war leaders would consult the wise, hoping for […], 2020 has been a challenging year for financial services. Few people saw the short film 1999 A.D. when it first came out in 1967, which is a shame, because it showcases a house of tomorrow that feels very much like the house of today. The past year has also shown how technology can help journalists uncover truth – something we’ve highlighted in previous predictions reports. There's been a lot of wild speculation, including theories that Swift himself might've been a Martian. In less than a year automation moved from a long-term goal to a short-term necessity. 10) Crowdstrike — Crowdstrike was one of several companies that came out with an excellent report that uses new words besides “predictions” or … Elon Reeve Musk FRS (/ ˈ iː l ɒ n / EE-lon; born June 28, 1971) is a business magnate, industrial designer, and engineer. Transform with Technology. The transformation will continue in 2021 — and marketers who plan for these five shifts will gain an edge. When a computer, or "stereovision tank," was left unattended, Heinlein wrote, it became "disguised as an aquarium" filled with animated "guppies and tetras" swimming around. Enter your email address to get the best tips and advice. Nostradamus is far from the only one who's made a lucky guess about what the future has in store. Unfortunately, neither Kubrick nor Clarke lived to see the iPad get released in 2010. Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021. ... we need to be tapped into that which is authentically true..in a way that people feel that. In 2021, more firms will leverage edge computing technology as a way to accelerate recovery out of the pandemic. It will be increasingly difficult for mere humans to deal with. In the wake of the pandemic's deluge of disruption, retailers, brand manufacturers, and ecosystem players such as mall operators are entirely rethinking their businesses, heralding much change ahead. Get a preview of our customer experience predictions for 2021. They sound just like today's wireless earbuds, except with way more government mind control! It may've sounded like a joke, and it was likely intended as such. "Perished museums, cathedrals, palaces, libraries, galleries of masterpieces and a vast accumulation of human achievement whose charred remains lie buried," he wrote, "a legacy of curious material that only future generations may hope to examine.". More than a hundred years before we learned that Mars has two moons, Phobos and Deimos, Jonathan Swift made an educated guess about the Red Planet. Nobody, that is, except for a high school student living in California in the early '90s. As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves. And the pressure, as always, will be on society to become "good ancestors." Learn the limits of human ingenuity and innovation. In his 1835 novel titled Year 4338, he attempted to predict what the world would look like in 2,500 years, Odoevsky wrote that houses would be "connected by means of magnetic telegraphs that allow people who live far from each other to communicate." Sure, that's pretty impressive, but we're way more impressed with how he inspired the waterbed. The future, it seems, will be ever more accelerated. "Photographs will reproduce all of nature's colors," he wrote. January 11th 2021, 11:03 am. These principles will continue to guide companies as we enter the next normal. (Obligatory "I wish only the best for the president-elect and his family", in case that was unclear) But no, the future NFL quarterback wasn't about to be that vague. It is an armistice for 20 years. It's not the lunar colonies or zero-gravity stewardesses, but rather the tablet used by astronauts that looks almost identical to today's iPads. This arrangement, you will see, totally obviates the necessity for business transactions of any sort between individuals and consumers.". Then Keech received a message from the aliens: the apocalypse had been called off. Agility, creativity, and customer obsession showed the way forward. Even more remarkably, he predicted their exact size and speeds of rotation. 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of any of these trends slowing down. No point in making conservative predictions when the stakes are so low. "Eyes shone, cheeks were flushed, the inner light of universal benevolence broke out on every face in happy, friendly smiles. 2021 will mark a turning point. Well, now you've got our attention. Now, I'm not saying that The Simpsons predicted the rise of virtual reality, as the episode in which the technology was featured came out quite recently, well after virtual reality headsets had come into existence.
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