Seeing is believing. Shares. Blue Ocean Strategy was first published in 2005. Click the link above or the picture below to read more. Red-Blue Ocean Strategy is a strategic management model. Blue Ocean Strategy - Summary and Examples, Defensive Strategies in Strategic Management - Karim Virani, No public clipboards found for this slide. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . If you continue browsing the site, you agree to the use of cookies on this website. Blue Ocean Strategy. To understand red ocean strategy let us begin by defining blue ocean strategy. From startups to Fortune 500s, companies choose us over the competition because of our resolute belief in the importance of strategic partnerships. The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. Læs også “Kampen mod det røde ocean” for en uddybning af red ocean og blue ocean strategy. Blue Ocean Strategy is a business marketing strategy of creating a new market space for its services and products. This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. 0. Here are a couple of examples of companies who’ve successfully implemented the blue ocean strategy to grow their business: Cirque du Soleil. 3 Examples Of Blue Ocean Strategy. 3 Examples of Businesses Using the Blue Ocean Strategy. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##, … Creating blue oceans. This is an excellent example of the Blue Ocean strategy at work. Tourism marketing looks much like an overcrowded red ocean. 1. Blue Ocean Strategy provides a full range of business development services to our Chinese Clients. Now customize the name of a clipboard to store your clips. 2014-apr-02 - Blue Ocean Strategy by Sameer Mathur via slideshare. The concept of "blue ocean strategy" first took the business world by storm in 2005 when authors W. Chan Kim and Renee Mauborgne wrote a bestselling book, "Blue Ocean Strategy," which has been translated into 43 languages. This is an excellent example of the Blue Ocean strategy at work. 3 ... Blue Ocean Strategy - Summary and Examples Khai Biau Yip. With zero marketing, a viral video and a community with access to social media, a new pricing plan of $1/month and punctual home delivery, Dollar Shave Club answered many unaddressed needs of the shavers. See our User Agreement and Privacy Policy. With the intuitive Strategy Canvas editor you can draw Strategy Canvas in … 8 The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. Blue Ocean Strategy Examples. Seeing is believing. Saved from slideshare.net Blue Ocean Strategy - Summary and Examples This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. Blue Ocean Strategy is where a company creates a completely new market space (or market category). Blue Ocean Strategy Examples. Such services include Pre-qualification evaluation on organization readiness for global operation; develop initial market entry business plan; selecting and introducing distribution network, introducing local governmental organizations and relevant trade associations; … In the 1890s, the horse and buggy was the primary mode of transportation. Traditional Competitive Strategies. This strategy makes the competitors irrelevant and the main driver of the company’s profits are the decreased costs. However, this discussion will also include the more recently expanded 2015 edition. Saved from slideshare.net Blue Ocean Strategy - Summary and Examples This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. Critically assess how their concept of Blue Ocean strategy enables firms to reject this claim. ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. The Blue Ocean Strategy tagline for [yellow tail] might be “a fun, simple wine that can be enjoyed everyday.” As a result, [yellow tail] wine became the fastest growing brand in US wine history and by 2003 became the #1 bottled red wine in the United States. Here are 3 of the most notable ones. It originated in the book “Blue Ocean Strategy” in 2004 and was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD (European Institute of Business Administration). ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . Now customize the name of a clipboard to store your clips. Canon created the industry of the personal desktop copier. Other examples of products using a blue ocean strategy include the Nintendo Wii, the Dyson vacuum, the Tata Nano car, The Body Shop, Starwood Hotels and Resorts Worldwide, and Yellow Tail wine. Here are a few organizations that successfully captured a blue-ocean market: Cirque du Soleil: This Canadian entertainment company began in the 1980s as a bunch of “crazy people” with a vision of what the modern circus could be. Blue Ocean Strategy 1. iTunes solved the problem of recording industries when it started the business. ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice.It comes with a complete set of Blue Ocean slides designs. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation. Examples of Blue Ocean Strategy There are several examples of the blue ocean strategy all over the world that have been accepted by many industries to get benefits such as Canon, iTunes, Cemex, Philips, Netjets, Curves, JCDecaux, Quicken, Polo Ralph Lauren, and so on. By clicking on the link below, you can download the file, save it to your computer and use it to introduce Blue Ocean Strategy … Blue Oceans, in contrast, denote all the industries not in existence today: the unknown market space, untainted by competition. Slides about blue ocean strategy ... No SlideShare. BLUE OCEAN STRATEGY Qs: Discuss the importance of a ‘blue ocean’ strategy? Figure 1: Red Ocean Strategy versus Blue Ocean Strategy. Furthermore, the aim of adopting this strategy is to search for a business in which very few firms operate and where there is no pricing pressure Blue Ocean Strategy Group/Presentation Title Such services include Pre-qualification evaluation on organization readiness for global operation; develop initial market entry business plan; selecting and introducing distribution network, introducing local governmental organizations and relevant trade associations; … Why is Blue Ocean Strategy important for destinations? Want More Secrets And Tricks Like The Blue Ocean Strategy? Blue Ocean Strategy Example 1: Automobile Industry. Netflix disrupted the market, instead of competing on price or being a little bit better than other movie rental suppliers, Netflix changed the way people rented movies. (Up to 1000 words) Strategic direction of a firm has always played a fundamental role … The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. Discuss how organizations maintain continuity and purpose with a ‘blue ocean’ outlook? Brilliant presentation slides on blue ocean strategy From startups to Fortune 500s, companies choose us over the competition because of our resolute belief in the importance of strategic partnerships. According to the Blue Ocean Strategy principles, companies should not only try to compete in existing … This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. The authors of the Blue Ocean concept insist that their strategy is different from Porter’s Five Forces, which they reckon is all about battling the sharks in the red oceans. Tourism marketing looks much like an overcrowded red ocean. They will try, of course, but if you have done things the Blue Ocean Strategy way, they will not be successful for a very long time. I … Blue Ocean Strategy was first published in 2005. 2014-apr-02 - Blue Ocean Strategy by Sameer Mathur via slideshare. Blue Ocean Strategy – Definition and Examples. Blue Ocean Strategy Examples & Return On Investment. Want More Secrets And Tricks Like The Blue Ocean Strategy? In a nutshell, Blue Ocean provides affordable, nearshore, high-touch customized contact center solutions for brands who care deeply about the quality of their customer experience. The traditional circus catered to kids. Here are a couple of examples of companies who’ve successfully implemented the blue ocean strategy to grow their business: Cirque du Soleil. Almost all of us have been to beaches for a weekend getaway or long vacations! This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue Ocean Strategy. Further, they point to the fact that Red Ocean competition is characterized by merciless competition whereas Blue Ocean represents the redefinition of the terms of competition where one can have the ocean all to oneself and therefore, the waters are blue. As we’ve already mentioned, there are a lot of businesses that decided the Blue Ocean strategy was the best for them. Saved from slideshare.net Blue Ocean Strategy - Summary and Examples This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. 0. The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice.It comes with a complete set of Blue Ocean slides designs. & Lieu Yoke Sun 0 From Embeds. Use examples from the Netflix case study to illustrate your answer. This strategy makes the competitors irrelevant and the main driver of the company’s profits are the decreased costs. Definition. Blue ocean strategy presentation For instance, the authors provide the example of the Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ... No public clipboards found for this slide, Blue Ocean Strategy - Summary and Examples, CONSULTANT at Consorcio Dom, de Tarjetas (CardNET), CardNet - Consorcio de Tarjetas Dominicanas. Take Cirque du Soleil, for example. ?Better? How to Create Uncontested Market Space The Blue Ocean Strategy is based on creating an uncontested market space and making competition irrelevant. Describe how it differs from a technique such as brainstorming? The traditional circus catered to kids. See our Privacy Policy and User Agreement for details. Boek Filmposter Films. Blue Ocean Strategy PowerPoint Template and Diagrams Designs For Presentations. Abdel Salam H. Busalim – MC122009Abdelrahamn M. Ibrahim – MC112078 Mozhdeh Vahid - MC122055 Mojtaba Zare - 20123M10085 Komeil Raisian Mat - MC 112157 Dr.Ab Razak Che Hussin 2. If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 3 Examples Of Blue Ocean Strategy. Why is Blue Ocean Strategy important for destinations? 93,336 Actions. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and … 3 Comments ... Blue Ocean Strategy - Summary and Examples Khai Biau Yip. Understanding Blue Ocean Strategy with Examples, Pros, Cons & More: Hello readers! However, this discussion will also include the more recently expanded 2015 edition. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously. Put simply the Blue Ocean Strategy is innovating in ways which make your competition irrelevant. As we’ve already mentioned, there are a lot of businesses that decided the Blue Ocean strategy was the best for them. 3 Examples of Businesses Using the Blue Ocean Strategy. Downloads. https://studiousguy.com/blue-ocean-strategy-definition-and-examples Canon. The Blue Ocean Strategy tagline for [yellow tail] might be “a fun, simple wine that can be enjoyed everyday.” As a result, [yellow tail] wine became the fastest growing brand in US wine history and by 2003 became the #1 bottled red wine in the United States. Here are a few organizations that successfully captured a blue-ocean market: Cirque du Soleil: This Canadian entertainment company began in the 1980s as a bunch of “crazy people” with a vision of what the modern circus could be. Blue Ocean Strategy vs. Provide examples from your […] All these companies will also have the same goals as you; to achieve significant profit, revenue, and market sha… Clipping is a handy way to collect important slides you want to go back to later. Make no mistake – it is 2018, it is the digital age of globalization, and every single business today is operating under intense competition in overly saturated markets. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Click the link above or the picture below to read more. Blue Ocean Strategy - Summary and Examples 1. Compartilhamentos. Other examples of products using a blue ocean strategy include the Nintendo Wii, the Dyson vacuum, the Tata Nano car, The Body Shop, Starwood Hotels and Resorts Worldwide, and Yellow Tail wine. Looks like you’ve clipped this slide to already. Understanding Blue Ocean Strategy with Examples, Pros, Cons & More: Hello readers! can be in terms of cost/price, distribution, speed, user experience?and lots of other variables in the marketing mix. Figure 1: Red Ocean Strategy versus Blue Ocean Strategy. I … Blue ocean strategy is a plan of action aimed at capsizing?established offerings with a new offering perceived as several multiples better. In a nutshell, Blue Ocean provides affordable, nearshore, high-touch customized contact center solutions for brands who care deeply about the quality of their customer experience. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is a new day and we are back with a new topic of discussion exclusively for you all! 1. According to the Blue Ocean Strategy principles, companies should not only try to compete in existing … Blue Ocean Strategy is a business marketing strategy of creating a new market space for its services and products. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean… The circus industry is no longer as popular as it once was. Canon. Blue Ocean Strategy ppt - Free download as Powerpoint Presentation (.ppt) or view presentation slides online. 0 A partir de incorporações. Meer informatie... Pinterest. and Make the Competition Irrelevant This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Blue Ocean Strategy - Including Examples And PDF Download. This blog article takes a look at what kind of ROI some companies have achieved by implementing a blue ocean strategy by W. Chan Kim and Renée Mauborgne. Blue Ocean Strategy vs. slideshare.net Afkomstig van . Next up is the uniquely brilliant example of Cirque du Soleil, the legendary entertainment company that performs in over 300 cities for more than 150 million spectators in a world where circuses are dying down to slow extinction. To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. Customer Development/Lean Startup 030910 Class 8. It can be easily customized to suit the needs for other organizati… This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Canon created the industry of the personal desktop copier. 8 You can change your ad preferences anytime. In Blue Oceans, demand is created rather than fought over. Apr 1, 2014 - This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. In Malaysia, the Blue ocean strategy … Using the framework for building a compelling blue ocean strategy, we will apply the Blue Ocean Strategy Canvas to healthcare across three areas: Where the competition is investing. . 0 Number of Embeds. The circus industry is no longer as popular as it once was. I det røde ocean slås virksomhederne med hinanden, så blodet billedligt flyder. See our User Agreement and Privacy Policy. Download Dan's Book, F.U. Blue Ocean strategy is a framework which inspires to create a market for an innovative product or market where there is a less competition. Blue Ocean Strategy Examples & Return On Investment. Almost all of us have been to beaches for a weekend getaway or long vacations! This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously. Downloads. Traditional Competitive Strategies. If you continue browsing the site, you agree to the use of cookies on this website. Blue Ocean Strategy Presentation Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. Take Cirque du Soleil, for example. Discuss the impact of a blue ocean v. a red ocean within an organization and its competitors? To understand red ocean strategy let us begin by defining blue ocean strategy. Blue Ocean Strategy PowerPoint Template and Diagrams Designs For Presentations. Blue Ocean Strategy - Including Examples And PDF Download. Slides about blue ocean strategy ... On SlideShare. Blue Ocean Strategy is where a company creates a completely new market space (or market category). See examples of organizations that applied the # BlueOceanShift tools and process in our video case series: https://bit.ly/2wOyUmW This blog article takes a look at what kind of ROI some companies have achieved by implementing a blue ocean strategy by W. Chan Kim and Renée Mauborgne. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Blue ocean strategy also tries to break the cost trade off or the value. 999: request failed. In Blue Oceans, demand is created rather than fought over. See our Privacy Policy and User Agreement for details. Agilent Restricted If you continue browsing the site, you agree to the use of cookies on this website. Here are 3 of the most notable ones. I det blå ocean har virksomhederne skabt noget unikt, så de – i hvert fald for en periode – kan være på et marked uden konkurrenter. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. 1. W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute.They are the authors of Blue Ocean Strategy, which has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue ocean strategy presentation Ajay Mohan Goel. 0 Número de incorporações. It can be easily customized to suit the needs for other organizations. Blue Ocean Strategy Canvas Visual Paradigm Online (VP Online), an online Strategy Canvas drawing editor that supports Strategy Canvas and other diagram types such as ERD, Organization Chart and more. Blue Ocean Strategy - Summary and Examples 1. Bewaard door The POWER Source. 93.256 Ações. They will try, of course, but if you have done things the Blue Ocean Strategy way, they will not be successful for a very long time. Date ##, 200X. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. ROI of Dollar Shave Club: 10M video views, $1.1 million monthly sales, 62% gross profit margin, and even 10.9M Silicon Valley funding ! Creating blue oceans. The Blue Ocean Strategy is based on creating an uncontested market space and making competition irrelevant. Blue ocean strategy example – Apple iPod Blue Ocean Strategy Example – Cirque du Soleil. Using the framework for building a compelling blue ocean strategy, we will apply the Blue Ocean Strategy Canvas to healthcare across three areas: Where the competition is investing. It is being published in a record-breaking 44 languages … Blue Oceans, in contrast, denote all the industries not in existence today: the unknown market space, untainted by competition. If you continue browsing the site, you agree to the use of cookies on this website. Slideshow search results for blue ocean strategy Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Facilitators : Yip Khai Biau (ymike27@hotmail.com) This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. The other objective of a blue ocean strategy is to align the entire system of the activities of a company towards differentiation and attainment of lower costs (Kim & Mauborgne, 2005). It is a new day and we are back with a new topic of discussion exclusively for you all! Clipping is a handy way to collect important slides you want to go back to later. Enter any market, any industry, and you’ll be immediately challenged by companies, big and small, selling similar products and services. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##, … Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Looks like you’ve clipped this slide to already. UBER A CASE STUDY ABOUT BLUE OCEAN STRATEGY Value curve The Solution - UBER Four-Action framework THANK YOU transportation network company founded in San Francisco in 2009 RESEARCH QUESTION GREY AREAS How can success story of UBER be framed through the lenses of Four-Action Blue Ocean Strategy provides a full range of business development services to our Chinese Clients. Download Dan's Book, F.U.
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