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A dramatic growth of skin whitening and … However, the idea of men lightening their skin for the purpose of aesthetics is still relatively new even in Asia. the historical analysis. Right now we are still investigating it." Today, there are over 25,600 skin-whitening products sold by Alibaba. ... (which is prejudice based on preference for people with lighter skin tones) in Asia … Therefore, wealthy Chinese people had pale complexions, and the serfs who they owned were often deeply tanned. the saying "one white covers up three ugliness" was passed through the generations. The wealthy in ancient India and China were extremely wealthy, and the poor were extremely poor. A white complexion was seen as noble and aristocratic, especially in Southeast Asia, where the sun was always out. The immense popularity of Korean culture throughout Asia is known as the "Korean Wave," and it has brought with it an indisputable validation of the preference for white skin that has been a part of Asian culture for millennia. The desire to lighten your skin is inextricably linked to a society where lighter skin confers more advantages — in other words, a racist society. Therefore, wealthy Chinese people had pale complexions, and the serfs who they owned were often deeply tanned. Partially to appeal to a wider audience, manufacturers of skin whitening creams have recently begun marketing these products as promoting skin "fairness." "The more effective it is, the less safe it is, and with a strong product the reaction will be expected to be more," says Dr. Wendy Wong Hok-wai, a Hong Kong dermatologist. They revere people who have at least some European ancestry, and they adopt manners of dress and makeup habits that make them look more European. Partly inspired by popular mixed-race Hollywood figures like Keanu Reeves, this movement consists of thousands of genetic Asians who want to look more like Europeans. "They have always been safe," says owner Don Farthing. Everyone wanted to be associated with the Brahmins, and no one wanted to be mistaken for an "untouchable." Paris-based La Rose Blanche, whose cream came in at 9,100 to 60,000 times the limit, also stands by its claim that it does not use mercury. "Mercury is very harmful to the central nervous system and kidney, particularly the developing brain of a foetus and young child " says Lam. Ideals of fair skin can be traced back to colonialism, where power was found in fair skin and wealth (5). After all, whiteness is the hallmark of people who have European ancestry, and white skin is a common denominator that all Asians can strive for. However, the idea of men lightening their skin for the purpose of aesthetics is still relatively new even in Asia. History of skin whitening in Asia dates back to ancient China, India and Japan, according to the report. While products made in Korea or India are usually safe to use. Anyone who uses skin whitening products made in Asia should pay special attention to the country of origin of these products, and they should shy away from counterfeit cosmetics made in sub-par manufacturing conditions. While white skin was traditionally seen as a mark of nobility primarily in Asian women, skin whitening is becoming increasingly popular among affluent Asian. Being lighter, he says, will make him more “noticeable,” boosting his chances for promotion or better employment. They left their genetic lineage in their wake, and many of the peoples descended from the Indo-Aryans still occupy the ranks of the ruling classes throughout India and other countries to this day. This aesthetic was associated with a life of luxury and excess, and everyone wanted to look whiter than everyone else. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-than-human animals who had no chance of breaking their bonds. GIA market research has predicted that the global skin lightening industry will reach $10bn by 2015, led by the growth in India and China.

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