Share. S4 Capital will announce the takeovers of Decoded and Metric Theory on Monday, Sky News understands. Martin Sorrells S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. Sir Martin Sorrell, 4Capital Executive Chairman, S4 Capital: Both combinations continue our momentum, broadening our digital, strategic, creative, data & digital media capabilities in line with our objectives for 2021. S4 Capital executive chairman Martin Sorrell (pictured) said Decoded shares its vision of using data to develop and produce effective creative work and distribute campaigns through digital media. Read more here. Home TagsS4 Capital. Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. Sir Martin Sorrell. The agencies will be folded into MediaMonks and MightyHive. Read more: S4 Capital To continue reading this article you need to be registered with Campaign. Integrated agency Decoded Advertising (Decoded) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4Cs data and digital media consultancy. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. Johnson. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. S4 Capital expansion. Immediate post-Brexit expansion Decoded services global clients such as T-Mobile, Intuit, Visa, WW International and SC. Decoded Advertising shares S4 Capitals vision of using data to develop and produce effective creative work Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency. PALAZZO served as exclusive financial advisor to Decoded, an integrated creative, technology, and media agency, on its sale to S4 Capital plc, the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Sir Martin Sorrells investment vehicle S4 Capital has kicked off 2021 by announcing two new acquisitions, US-based agencies Decoded Advertising and Metric Theory. S4s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under Integrated agency Decoded Advertising, which employs around 200 people in New York and LA, is being added to S4s content empire based on MediaMonks while data-based performance agency Metric Theory is joining S4s digital media operation, built around MightyHive. Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks. S4 Capital picks up performance agency Metric Theory, integrated agency Decoded. According to Sorrell, S4 Capital navigated the pandemic with between 16% and 17% growth through the end of September, 2020. Decoded Advertising services global clients like T-Mobile, Intuit, Visa, WW International and SC Johnson from its offices in New York and Los Angeles. Decoded Advertising will join MediaMonks, a digital content production company that runs S4 Capitals content practice. Financial details for the deals have not been disclosed. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. The dust has hardly settled on the new year but Sir Martin Sorrell's S4 Capital has already kicked off 2021 with the acquisition of US-based Decoded Advertising and performance agency Metric Theory. Martin Sorrells plan for his nearly three-year-old business, S4 Capital PLC, was to sell digital ad and marketing services that compete on price and quality. 572. Founded in 2014 by Matt Rednor, Decoded Advertising is a truly integrated, creative, technology and media agency Metric Theory was set up in 2012 and is an integrated performance marketing agency providing services across search, social media and commerce media. S4 Capital plc Tel: +44 (0)20 3793 0003 Sir Martin Sorrell (Executive Chairman) Powerscourt Tel: +44 (0)7970 246 (PR Adviser to S4 Capital 725 plc) Elly Williamson Jack Shelley About S(4) Capital S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. S4 Capital plcs Content practice, built around creative digital content production company MediaMonks, will merger Decoded is an integrated creative, technology and media agency with 200 employees in New York and LA, and clients including T-Mobile, Intuit, Visa, WW International and SC Johnson. by Alison Weissbrot. Investment bank JEGI Clarity advised Metric Theory on its deal with S4 Capital. Get access to our full offering from over 30 providers. In what it called an immediate post-Brexit expansion the firm snapped up US integrated agency, Decoded Advertising, and San Francisco-based performance marketing agency Metric Theory. Sorrell enters post-Brexit era with S4 takeovers worth 150m. This is "Meet Decoded and Metric Theory S4 Capital" by MediaMonks on Vimeo, the home for high quality videos and the people who love them. Decoded Advertising will bring almost 200 people across New York and Los Angeles and clients including Intuit, SC Johnson,T-Mobile, Visa and WW International into the S4 Capital fold. Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks. Mergers with Decoded & Metric Theory . Sign up to access. Travers Smith LLP has advised S4 Capital plc on the deal. Sofia Serrano Nov 9, 2020. S4 Capital has kicked of 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHives data and digital media expertise. Marketing. New York-based creative agency Decoded Advertising will join S4s MediaMonks, while Metric Theory, San Francisco-based performance marketing agency, will join S4s programmatic firm MightyHive. S4 Capital founded by Sir Martin in the wake of his departure from WPP Group has announced that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. BDO provided financial and tax diligence, SPA advice and tax structuring on S4 Capital's subsidiary MediaMonks merger with Decoded Advertising. S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. It served him well during the pandemic. Martin Sorrells S4 Capital has added two more businesses based in the US to his pure-play digital advertising agency. 3.19K. By Alexander Springer On Jan 4, 2021. Decoded will become part of S4s creative digital Despite headwinds from the pandemic, Sorrell's holding group competitor enjoyed a Sofia Serrano Jan 11, 2021. Martin Sorrell's S4 Capital starts the new year with shopping spree. Sir Martin Sorrells marketing group has snapped up creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory. S4 Capital Acquires Two Businesses, Indicators Extra to Are available 2021. Sorrell said Decoded managed to do even better than that. S4 projects a gross profit of around $70 million in 2020, representing 50% growth over 2019. Registration is S4s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under MightyHive, make up one-third of the business. S4 Capital has kicked off 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHives data and digital media expertise.. Updated: S4 got out of the gates quickly in 2021, announcing the acquisitions of Decoded and Metric Theory on Jan. 4.
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